Our story, told with a wink
Soda that giggles back.
gigi is prebiotic soda in three flavours, Ginger, Yuzu and Cherry, dressed in hand-drawn fruit and signed off with a giggle. That's the whole idea, and we think it's a good one.
01
A laugh you can see
The name is four letters that refuse to line up. The two g's and two i's hop about like someone laughing so hard they can't stand still. Once you see it, you can't unsee it, which is exactly the point.
02
Fruit, all the way round
Every can is flooded with its fruit, drawn by hand in a warm retro line: knobbly ginger, sunny yuzu with its little white blossoms, cherries in pairs because cherries always come with a friend.
03
Who's the Giggly Grandmother?
Look at the bottom of any can and you'll find her sign-off. She's not a mascot and she's not a backstory. She's a feeling: the warm, cheeky, always-one-more-joke voice that makes a table louder and kinder at the same time. You'll hear from her on our product pages, in handwriting.
Pour it cold and share it loud.
Four things we're always
Joyful
Loud colours, bouncing letters, a laugh track on the homepage. We are not subtle and we are fine with it.
Warm
Grandma-level warmth: the kind that always has something cold in the fridge for you.
Cheeky
A wink in every line. Never a cruel joke, always a good one.
Generous
Variety packs, mixed crates, and the last can offered to someone else. Usually.
